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February 15, 2006
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A nice little integrated campaign,

"Because the FIDO brand has always encompassed imagery of dogs (man's faithful companion, as your phone is to you). It was decided that we would promote this expanded network with mysterious giant paw print sightings across Canada in a "breaking News Format"...

This viral idea was brought to life with a TV spot as a teaser, followed by Banner ads and a follow-up microsite as an explanation."