March 29, 2006
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Continuing on from Tuesday's post - See here for more information on this campaign.

These are really interesting and definately ambitious but I must say I also find them way too long and the situations too stereotypical and lacking any real insight.

Posted by:MC on March 29, 2006 3:51 PM

I hope and expect to see more data driven ads this year. This is cool

Posted by:Keith on March 30, 2006 1:28 AM

Valid comments MC but it's great that for once banners are actually worth watching. A consumer might even enjoy watching the entire series rather than after once, totally ignoring them. It's been a while since I enjoyed just watching a banner.

Posted by:Ashley on March 30, 2006 9:02 PM

worst type choice ever. not even remotely in line with the illustration/animation quality. this goes for all three that i've seen in this series

Posted by:user on March 31, 2006 12:58 AM

thats just my point, I really don't think they are worth watching. The illustration style is interesting and so is doing a series but the narrative is arcane long and unimaginative.

And the idea of doing a series implies a consecutive audience attention which (banner blog archive viewers excluded) just isn't realistic.

Posted by:MC on March 31, 2006 11:36 PM

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