Okay, after playing with it a bit more, I see huge amounts of missed potential. Why is there only one photo that can be taken? What does it do if the user ignores it? Is there anything to attract the viewer to become a user? Close, but doesn't quite go all the way there.
Posted by:phil on May 6, 2006 2:48 AM
But where's the branding + call to action? Is this part of a larger creative?
OH THERE IT IS (sorry)
Posted by:keith on May 6, 2006 5:15 AM
Had to search pretty hard to find the "sweet" spot for that. Would have been cool to click to create a crop of the photo however you like.
The idea would have looked great on paper and almost works once executed.
Posted by:Ashley on May 6, 2006 1:44 PM
This same idea was done better a few years ago on HP by Goodby (I assume) won some international metal.
Posted by:Sean G on May 6, 2006 5:18 PM
yep, took me a while to hit the sweet spot as well.
Posted by:Damian on May 8, 2006 12:19 PM