May 8, 2006
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Online campaign for takenote.com.au.. See the other executions here

oooh, I like.

Posted by:phon on May 8, 2006 9:24 PM

Yawn. What is this meant to accomplish? Also why is every single execution the same?

Posted by:MC on May 9, 2006 10:44 AM

I think it accomplishes everytrhing it needs to. Simply.

Yep i think it's smart. Very simple but with a strong concept that really makes you think about the way we've all discarded paper and pen, and the personality that comes with a hand written letter.

The other executions work well also - a nice fresh campaign that works.

well done.

Posted by:Tobie Cameron on May 9, 2006 7:08 PM

Awesome ad but too bad that it doesn't do anything if there isn't user interaction.

Posted by:Justin on May 16, 2006 3:14 AM

I think all the fawning is futile until we see results. Awesome execution - but how many people will interact?

Posted by:Ben on December 5, 2006 10:03 AM

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