June 1, 2006
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Latest branding campaign for orange UK, it's all brand voice, we here at poke decided it was time we used some video into these interweb type banner things. Essentially Orange have developed a broadband offer (through it's aquisition of wannadoo) and are giving away free broadband. nice huh. free broadband....

say it again: free.... broadband.

also expandable for MSN
and a nice takeover for lycos.

ok - streaming servers make a bit of a difference to the ads video capabiltities - if it's jumpy perhaps let it run once... tc

point of note after simons comment below here's a flash version at the processor friendly limit.

here's another example of note - it's a regular BT (british telecom) banner. It's an interesting development that's part of the evolution alongside better faster and (sometimes) free broadband access... It's a relevant discussion, and a good point made.

Very tasty....but why waste money doing it in video, surely you could have pulled this off with flash?

Posted by:simon on June 2, 2006 11:41 PM

Good point. However there's a couple of reasons why it was done. Flash has it's limitations - particularly on macs and low RAM machines. Also, the price of ad streaming has come right down to the equivalent of serving a 36kB plus banner (what the industry calls "rich media"). It's really about offering the richest experience to the users who have the access speeds, download limits are much less important now - in the UK at least - so that video has become another piece of the toolkit, and can generally be treated as an option for any campaign.
I reckon.

Posted by:Tobie Cameron on June 3, 2006 2:12 AM

love the animation - flash or not - forget the tool and look at the end result, it's great work.

Posted by:eric powell on June 3, 2006 2:49 AM

one of the most beautiful banners i've ever seen

Posted by:Phon on June 3, 2006 11:09 PM

eric powell, "flash or not - forget the tool".
sorry, cant agree on that. 1mb banner is a huge different from a 30k banner, which is the only size allowed in OZ. It's nice, but it can be easily executed in flash.

I think is a waste of resource using video streaming, just because they can??

Posted by:shisso on June 5, 2006 2:46 PM

Very nice animation and a very well produced ad!! The video version works a lot better I reckon, as it offers much smoother and more complex animation techniques.

The Flash version is still VERY nice though!! :)


Posted by:will on June 5, 2006 6:44 PM

I also prefer the video banners over the flash ones.

shisso, I don't think we should look at these banners from such an aussie-centric POV. The rest of the world has access to more bandwidth and therefore less restrictions - I'm sure we'll catch up eventually. Maybe there should be more lobbying of local publishers for less restrictions?

Posted by:Phon on June 6, 2006 12:04 PM

phon, good point, and very relevant - there are a couple of heads lobbying the industry (melbourne). I was speaking the other day to Stephen Huxley of DESKTOP mag and he mentioned that there was some murmurings. It really needs to happen. I'll write a news story once i have all the info. tc

Posted by:Tobie Cameron on June 6, 2006 9:15 PM

Surely an ad trying to sell "free broadband" should be targeted at people running low speed connections.

Posted by:pythagoras on June 28, 2006 6:09 AM

frankly, I prefer the flash... doesn't have the compression artifacts. Nice design though.

Posted by:josh on October 2, 2007 11:57 PM

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