I saw these on Digg. The first flash ads I had seen on the site. Nicely executed.
It's going to be a tough sell getting everyone to re-purchase all their fav DVD's again but this time as HD DVD's. Or even upgrade their DVD player. VHS was good but the ability to skip to any chapter and special features was a huge selling point for DVDs. Now with HD DVD the only selling point is better quality video. I think for most people they don't care, but that's just my opinion.