October 28, 2006
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This was served on IGN before the actual content. The original click goes to here.

I'm not sure I like this, although I think it was interesting how they are driving traffic to a site most people would not want to visit. ie an anti drug site.

Nice idea. Chat with the Ad.

Posted by:Adhead on October 31, 2006 3:51 AM

That's my banner. I'm a big fan of this site, so i was shocked and amused to find my work on it without actually submitting it.

you're right on about our strategy of driving traffic to the site. This is aimed at kids and they would not be likely to click on an overt anti-drug message so we try to tease them with something amusing or eye-catching, and invite them to click to learn more. Log Chat is actually my least favorite of the campaign
click here,
and here
to see my favorites from the same campaign.


Posted by:nadav markel on October 31, 2006 5:28 AM

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