wow - a really good ad. The user gets to play with the ad, while absorbig the two key selling points, which are very entertainingly visualized (with regard to the targets group mindset)
I once had to do (that means: think of ideas) ads for the Jeep Grand Cherokee launch in germany - but to my shame I have to say, I never thought about something like this.
Posted by:Henning Grote on October 3, 2006 6:12 PM
It's a nice idea, smooth movement between top and bottom videos, but the top video is took far too long to load (even on a fast connection) and whilst it's loading the sound is really jerky which unfortunately ruins the experience for me. If they could preload more in advance or turn the sound off by default it would be better. At the moment, the sound is annoying and I'd have closed the ad before waiting for it to load.
Posted by:Rich on October 3, 2006 7:52 PM
Did this banner go live? Did it perform as well when served from ad networks? It's so smooth that I am skeptical, but curious.
Posted by:Christiaan Welzel on October 4, 2006 12:31 AM
i think i've seen the exact same idea on 3 different banners from 3 different car companies. one for sure was volkswagen and the other i can't remember. ok, makes a good impact, but what about creativity?
Posted by:Basa on October 5, 2006 8:20 AM
Really nice piece of work. Shame that this has been done before by volkswagen Passat.
Posted by:fred on October 9, 2006 11:47 AM
Posted by:roy on October 12, 2006 1:21 AM