This has been done before and better also for a charity/scam client by someone in NZ I think.
Their one was "Words save lives" which is sort of the opposite of this.
Posted by:MC on November 10, 2006 8:28 AM
This idea was created by Publicis in NZ in 2004 (and picked up a Bronze Cyber Lions in 2005). Check out the original here...
Posted by:Simon Morgan on November 20, 2006 5:39 PM