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17 comments
December 13, 2006
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Nice. Especially in the campaign. I'd use a line of copy to make users click though ...

Nice? Am I missing something?

Was this a student practising their Flash skills and it inadvertantly got posted?

No copy line, no call to action, nothing. All that adds up to one word: dull.

Posted by:purplesimon on December 14, 2006 2:04 AM

nice one, love it, give those guys a raise!

Posted by:dave-o on December 14, 2006 4:23 AM

nice one, love it, give those guys a raise!

Posted by:dave-o on December 14, 2006 4:24 AM

Good render of the wall and the flipping effect. But it took time for me to notice the wall could 'flip' ... because i had not only to click but to also drag the mouse ...

Posted by:gabyu on December 14, 2006 8:43 AM

Ah, it flips! I don't think it's explicit enough for users to get on a site.

Only once I'd played about with it for a while did I discover this.

How would the everyday user find this kind of advertising? If it flipped on a timeout, great; if it needs user interaction, I'm not so sure this would work.

Posted by:purplesimon on December 14, 2006 8:50 PM

If the vibration does not catch the eye what does? I think it’s always good when the user has to work a bit before figuring the ad out = longer impression?

Posted by:Paul on December 14, 2006 9:33 PM

Good idea, very bad realisation :
we, banner creator&fans find it difficult to "use", so someone who don't care and is supposed to be "passively" riched by the ban won't see it.

Posted by:SUPAD on December 15, 2006 12:18 AM

a little odd that the copy and logo bleeds off the page on the reveal...

Posted by:phil gillman on December 15, 2006 3:08 AM

I dont get it, I wanted to get my son speakers for Xmas but I didnt understand the ad, due to a poor execution (nice concept)

Posted by:Speaker buying Dad on December 15, 2006 7:12 AM

Is anybody else seeing a weird stretching effect that cuts off the final message? Other than that, I love this concept, and agree that a line to click through would have helped immensely.

Posted by:Chris on December 15, 2006 7:46 AM

"How would the everyday user find this kind of advertising?"

Well I wouldn't think this is aimed at an everyday user in any way, more like an everyday award judge.

Even then my advice would be to provide explicit instructions.

Posted by:MC on December 15, 2006 11:14 AM

I love the debate we are having, and there are some valid points. The reason the ad is hard to get is because it stretched so you cant see the full mechanism.

Look here at the ad in 100%

http://www.akestamholst.se/awards/pause_wallpaper/wallpaper.html

Posted by:paul on December 16, 2006 6:16 AM

Well that makes all the difference in the world, doesn't it. Thanks, Paul!

Posted by:Chris on December 19, 2006 5:23 AM

We've updated the swf with the new one. (I see the agency has added the words "open" on rollover too.

Bannerblog seems to be a great way to trail your ads before you spend your cash on entering it in awards.

Posted by:ash on December 19, 2006 10:25 PM

That's it, the new version is very good ! :)

Posted by:SUPAD on December 20, 2006 12:14 AM

OMG! I love the comments people are contributing! I think this ad is great on the contextual front. Look at the link MC added....the ad goes with the page it is going to be published on. Although, i don't think one can assume people are going to roll over something without a CTA (call to action) on it.

Posted by:Justin on December 27, 2006 6:38 AM

simple and effective guess I'm one of the odd ones out who had no problems flipping it. Good ad' though the wall paper might put some off.

Posted by:elyse doran on December 31, 2006 6:21 AM


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