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January 8, 2007
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Another heafty, but brilliant Coke banner, however because it's for Coke Light, this one comes in at a modest 4.4meg.

C'mon! Like a 120 min clip is not an ad, a several-MB file can never appear on a rel site. Call it funny app, place it on a landing page... but it has nothing to do with banners (and bannerblog). Which side would agree to insert 4 MB ads? How many users (outside of banner-enthusiastic visitors of this site) would wait 10 sec just to download it? This creative could/should work in 100 KB as well...

Posted by:chimie on January 8, 2007 10:58 PM

What he said.

Posted by:G on January 12, 2007 4:50 PM

waste of my time...

Posted by:Juca - web designer on January 13, 2007 6:35 AM

@chimie, if you waited to load and interacted with it here, i believe you're allready a "victim" :)

Posted by:rZn on January 18, 2007 7:53 PM

chimie is totaly right. This ad makes no sense at all.

Posted by:pittler on February 5, 2007 9:34 PM

So Coke paid an agency to make this ad for fun? This agency gets to make ads that will never appear on a "real site?"
This is a clever ad that could have been accomplished in under 100k if the media buy required it. Many sites accommodate ads like this. They can load in extra video on rollover.
Also, I would say that most users don't navigate to a website and then just start staring at the ads waiting for them to load. Users read the content on the page they came to see first--if they've seen this ad, it's probably had the ten seconds to load.
I get this ad and I like it, and I don't even speak Spanish.

Posted by:bobarke on February 13, 2007 9:17 AM

spechless, I don`t like it , agree with u ashadi!

Posted by:Diego on February 15, 2007 5:21 AM

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