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11 comments
January 24, 2007
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I like the idea but this didn't really pull it off.

Got to disagree there - the idea is really strong & the execution works very well- can anyone suggest a different way this could have been done? I can't and for me, it really does 'pull it off'

Posted by:mark on January 25, 2007 12:30 AM

I just don't get it.

Maybe I am missing the idea completely or there is a FF / IE7 issue. Either way it does nothing to raise any sort of awareness or overall favorability of WWF.

Posted by:Ryan on January 25, 2007 1:01 AM

Brilliant.

Well conceived, well executed.
At around 60% I said to myself, I hope this thing doesn't roar... that would be disappointing. I never expected it to do nothing, and leave me with this unfulfilled expectation.

hats off.

Posted by:collin on January 25, 2007 6:20 AM

Nice concept - just in time for the awards season.

Posted by:Christine on January 26, 2007 11:05 PM

nice idea..

Posted by:laven on January 29, 2007 5:02 AM

It doesn't quite work. I think the mistake is putting the % counter in it. It confuses people. It would be much stronger with just the empty space, pause, pause, up comes Save wildlife.

Posted by:burrellcreekkid on January 29, 2007 3:34 PM

I've got to agree with Collin...

Hats off to the creative(s) who though up this one.
The balance of simplicity and effectiveness makes this banner well delivered.

Similar in nature to the successful subtleness of:
http://www.bannerblog.com.au/brand/harley_davidson/

Posted by:Christiaan Welzel on January 30, 2007 2:21 AM

This is a great print idea, not online ad.

http://www.frederiksamuel.com/blog/2006/01/wwf-2.html

Posted by:Ryan on January 31, 2007 7:16 AM

The idea is great, the reason why the % counter was kept was to keep u glued to wait for something. The purpose was to say "oh! ok no lion!" and thats the purpose of the banner. Save wildlife. Its brilliant. Its simple and it gets the message accross. SAVE WILDLIFE. Anyways how many of you have seen a Lion in the wild?

Posted by:Noel on February 16, 2007 8:08 PM

The idea is good. % does make it better. Any idea which agency and from where.....

Posted by:Machismo on March 6, 2007 11:49 PM

i like it. i think the percentage is integral in setting you up for disappointment.

Posted by:catherine on May 1, 2007 10:53 AM


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