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10 comments
January 26, 2007
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Good CTA on this and nice concept.

The timeout to the end animation took just a little too long. I would have liked to see some animation on the signs before the resolve, so I knew something was about to happen.

Posted by:Ryan on January 27, 2007 12:33 AM


Sorry about this, is it me or do consumers really care about this sort of advertising?

I find work like this really uninspiring, do we honestly think that consumers out there have the time or the inclination to interact with work when the idea is so weak?

It's not entertaining or humorous so why would I interact with it? has it got a product truth that resonates with me?

I'm afraid the creative team have hidden behind the thought:

'If we make it interactive people will think it's a great idea' well it doesn't work like that, how can any planner or any creative honestly say 'Learn to talk with your hands" is a good strategy thought?

Online creative work has moved on and if we want to be taken seriously as an industry then we shouldn't be doing work like this.

I'm not here to score points or piss on Tequila's chips but I've felt this for sometime on a lot of work I've seen lately.


KEVIN FERRY | CREATIVE DIRECTOR

BULLSEYE
creative ideas - serious technology
Ground Floor, 1 James Place
North Sydney NSW 2060
p +612 8923-5031 m 0424 455 065
e kevin.ferry@bullseye.com.au

Posted by:Kevin Ferry on January 29, 2007 10:39 AM

this is a terribly stupid ad.

Posted by: on January 30, 2007 8:48 AM

So what you're saying is Tequila should be doing work like this:

bullseye.com.au

Check out the banners in the interactive advertising section. Ouch.

Posted by:Jenny on January 30, 2007 10:22 AM

I completely agree with you KEVIN FREY/CREATIVE DIRECTOR, the industry as a whole should take a moment to visit your site, http://bullseye.com.au/ and learn from the genius minds that have pushed the industry forward into brilliance. So thank you KEVIN FREY/CREATIVE DIRECTOR. The work your site has inspired me to do will be held up with the greats like punch the monkey, lowermybills.com and freepornhere.

Posted by:anonymous on January 30, 2007 10:23 AM

Well, I typed in my name. Though it didn't stay up for long enough

Posted by:Nath on January 31, 2007 5:05 PM

To Mr/Mrs Anonymous

Totally agree fella about the site and the CEO agrees too that's why he hired me recently from the UK to take charge of the creative output,,,, so trust me 'my' site will be changing very shortly...please feel free to look at the site in a month's time and then if you feel the urge you can give me a good kicking,because it will be 'my' site

KX

Posted by:kevin ferry on February 1, 2007 2:32 PM

Well KX, once that site is finished MR. CEO can start blowin his hot air again. Until he shows GOOD work from HIM....

Posted by:anonymous on February 2, 2007 6:54 AM

This is really fresh idea of the design of the site! I seldom met such in Internet. Good Work dude!
I think you like my site too ;)
http://miracleburn.thehostcity.com/miracleburn.htm >miracleburn
[url=http://miracleburn.thehostcity.com/miracleburn.htm]miracleburn[/url]

Posted by:Delfen on March 7, 2007 7:20 AM

From "Upgr", in comparison with a standard complete set only on 6 disks in a luggage carrier. Itself has installed Magik System - the domestic signal system with remote and on the timer start. In the winter, and the car spent the night only in the street, it allowed to go without problems in any frost. Before there went on Toyota the Sprinter. Two greaterbig differences. Road Novosibirsk-250 km. it was reduced to 40 minutes and any weariness. For a year my style of driving has changed also - became more aggressive. Both the cursor and ergonomics the car stimulates it. The car satisfies also me and my 24-years son.

bmw 5 Fuel. In the beginning filled in 96 - 95-th. The charge up to 15 litres in a city cycle. After consultations since a box the automatic device - was switched on 92-93. Result - decrease in the charge up to 12 . In city. Some loss in capacity power, but is insignificant.

Repair. At once running, all somewhere on 1000 $. In a year has replaced the old accumulator.

I go one and a half year. If also that that would be desirable, newer model of the Chord, and that, I think, because of to aspiration to new.


Posted by:DimusUs on April 22, 2008 4:58 PM


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