Banner Blog: Where banners click
We're looking for a sponsor or advertisers
AboutIndustry NewsSubmitArchives and RSSSubscribeContactFollow us on TwitterJoin us on Facebook
March 15, 2007
Previous Banner Next Banner
Previous Banner Next Banner
The fart button has alot to answer for. At least there is an idea around this one.

I am curious if reverse psychology works with banners. Instead of click here we have a "don't click here".

How can one resist? :-)

Posted by:Jonathan on March 16, 2007 1:41 AM

Hmmm, this says to me it takes several attempts to start a Nissan Altima.

Posted by:purplesimon on March 16, 2007 8:14 PM

I agree with purple simon...
it does cement the idea that your car takes 5-6 button pushes to get started..

and some of the clickeratzi might claim "it gets you to interact with the banner!". But so do the "Punch the Monkey" ads...

and the fact that the text only has 6 clever statements is lame.. seems you could have gone the extra mile and added a ton of them so that users could keep clicking and keep getting differnet taunts.

Posted by:Spooner on March 23, 2007 2:04 AM

I don't agree. To me the banner says that you want to keep driving this car again and again. I think that having the text repeat at some point makes the user realize that and then think 'what' then you read the banner and it says 'push button ignition' that's then it clicked for me.

besides, no one would advertise that it takes multiple attempts to start their car. so even thinking that just seems ridiculous. not just because no one would advertise that, but also because it's not really saying that very strongly.

but this is just, like... my opinion.

Posted by:bpetersen on April 4, 2007 8:12 AM

dear creative team: press the delightful button, banner trembles...

so Nissan, how many pushes to start your engine?

Posted by: on April 14, 2007 2:55 AM

blog comments powered by Disqus