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May 2, 2007
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Subtle but nice. Another banner in Lean Mean's new campaign for the Herald Tribune.

A bit too subtle, I'm afraid - I just don't get it. Am I thick? Can anyone enlighten me?

Posted by:mark on May 2, 2007 11:46 PM

A lovely idea,
by using your wealth will grow or increase.
A simple idea and not to difficult to work out.
It has the same tone of voice as AMVs great work for The Economist
They let you fill in the gaps.
Treating your audience with intelligence is no bad thing.
Good work LMFM

Posted by:kevin ferry on May 3, 2007 12:27 PM

Sorry i have to agree with Mark, what? far too vauge, not to mention if you don't use photoshop you're not really gonna know how to interact with the scale tool.... Its not a patch on The Economist ads

Posted by:joe on May 3, 2007 6:25 PM

And I have to agree with Mark and Joe...I just dragged and dropped that stuff, actually I didn't interact the way they intended I I dumb or is it really tooooo subtle?

Posted by:Flavia on May 4, 2007 7:37 AM

Beautifully simple idea. No fancy special effects necessary. And I can't believe people won't get that. Perhaps it's only meant for people that do.

Posted by:Domsk on May 5, 2007 3:55 AM

Hi! I agree with all of you. I cant makeit work. It is too subtle for me at least. Regards!

Posted by:mel on May 5, 2007 2:54 PM

In response to Domsk, That’s the kind of thinking that either the company that made this would say to defend the idea or just really narrow minded. Banners should appeal to all kinds of people not just those that get it. Banners are mainly used to get new customers. In this case everyone wants to increase their money therefore the ad should have been aimed towards anyone with money that wants to increase it. Not those of us who know what resizing boxes in Photoshop look like. Also the arrows around the headline look like you can move tat around as well. I agree with the rest of the opinions on here thats it's too subtle and confusing to know what to do. My first impression was it was an ad seeking individuals to work as a layout artist for the paper and this was a mock layout program.

Posted by:SP on May 10, 2007 4:13 AM

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