To me this is a bit confusing. First off the blurred vision sure provokes interactivity but blurred text suddenly becoming clear seems to have no connection with lubrication - at all. In fact, to then use the blurred text seems to only cloud the message and diminish the ad. Secondly - what happens to the cursor seems to inspire not lubrication but something else. It would be so easy to have mouse rotate, swirl and not just travel with constant speed.
Third - the packshot fails when considering that the above two mentioned points are not good.
Verdict - good idea that should have been tossed around some more, poor execution.
Posted by:Jocke on May 5, 2007 5:53 PM
would have liked the effect more if the cursor could have bounced off the border, and it should only function when mouse is over the ad -- otherwise it lost its appeal for me
Posted by:rob on May 8, 2007 3:25 AM
Would've been nice to see this actually mimic the direction of the mouse rolling over, perhaps bouncing it around the inside of the banner. Didn't get the top-to-bottom looping.
Posted by:tim on May 8, 2007 5:58 AM
Total disconnect for me from the product and the concept of the banner.
Posted by:caff on May 11, 2007 1:35 AM
At one point there were two cursors, and sometimes when i'm not rolled over, the fake cursor just bounces erratically.
Posted by:john on May 11, 2007 11:04 PM