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May 8, 2007
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Great phone! Just like the TV, I like this banner campaign for its simplicity,

"There's a thing in my pocket" has to be some of the worst copywriting I've ever seen.

Posted by:Stan Lee on May 9, 2007 11:19 PM

Simple. Classy. Nice.
@ Stan, I guess you wanted to say "copywriting that I've ever READ."

Posted by:Greg on May 10, 2007 7:02 PM

Underwhelming. Copy is bizarre and convoluted.

"And, it can let others feel what you've just been touched by."?

I still can't figure out what the hell that means. And what's up with the extraneous comma?


Posted by:loulah blue on May 12, 2007 2:26 AM

Agree with Stan Lee, worst copywriting ever.

Posted by:melty on May 12, 2007 2:38 AM

Reminds me of that Prince lyric. "I've got a lion in my pocket and baby it's ready to roar".

Prince, managed, without the, superfluous, comma, though.

Posted by:Rob Hobson on May 14, 2007 7:51 PM

I though it was a paedophilia awareness campaign until I saw the call to action. Don't get it, poor art direction, crap copy. blah!

Posted on May 21, 2007 1:17 PM

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