Banner Blog: Where banners click
We're looking for a sponsor or advertisers
AboutIndustry NewsSubmitArchives and RSSSubscribeContactFollow us on TwitterJoin us on Facebook
May 3, 2007
Previous Banner Next Banner
Previous Banner Next Banner
Greenpeace seem to be doing a lot of banners lately.

definitely beautiful and beautifully produced. But the message doesn't really hit home. with every one tree we pull out of the ground and carry over another one to replant, we kill a tree??

also, I picked up the trees for a long time before I knew what to do with them.... granted, I played w/ it until I figured it out.

Posted by:Luke on May 3, 2007 6:33 AM

What are u supposed to do with the trees. Im at a loss, is there a tag line?

Posted by:ryan on May 3, 2007 10:02 AM

It's a classic puzzle game from China I think. You drag one tree to an empty space while going over another tree.

Not sure its obvious enough. It's not chess or hangman which are widely known games/puzzles.

Posted by:Ashley on May 3, 2007 1:48 PM

this is a great example of a good idea that obviously had absolutely no thought put into it regarding the user.

they based this game on the assumption that we knew how to play it (let alone that it actually was a game)! its a shame too - cause it could have come across great with perhaps a short line explaining what to do, or a little "demo" animation to start you off.

Posted by:leigh ann on May 4, 2007 12:34 AM

very nice execution

Posted by:freddy on May 4, 2007 6:24 AM

Not obvious enough. just a subtle rollover to 'rules' or instructions' would do the trick. Only industry people like us would bother to figure it out.

Posted by:Scott Ex Rodgers on May 4, 2007 7:16 AM

Can't win hahah

Posted by:Zaico on May 4, 2007 12:45 PM

I think this banner just called me stupid.

Posted by:Adrian on May 4, 2007 8:35 PM

Hahaha, I think the idea is that you ARE going to feel stupid. THe problem i that I don't really think this will work with a banner, because banners generally rotate in their spot, since you need to talk about it like we do, to make it work.

Posted by:Mattias on May 7, 2007 4:26 PM

It's a well known puzzle. The more intelligent you are - the further you'll get in the puzzle however the further you get, the more damage you're doing to this little forest of trees. To me the idea works well. It's one of those you either recognise or you don't. I think to have instructions would get in the way of the idea. Simple. Good work.

Posted by:Jim (UK) on May 10, 2007 11:36 AM

When you solve it, it says: You did it. Now tell us, how is life without breathing?

Posted by:Mark (US) on May 13, 2007 10:44 PM

Works perfectly for the message and doesn't need any instructions. I instantly recognized the game I played when I was kid and knew that if I wanted to try how smart I am I had to damage that forest. Which, on the other hand, is not smart. Very good.

Posted by:Miro on May 15, 2007 9:12 PM

Let's pretend everyone in Brazil has heard of Solitaire (where have you people been - turn your computers off once in a while...)

Well executed. Nice idea. My only quibble is that the best charity ads offer some hope, whereas this is solely focused on the negative, rather than on what can be done to prevent deforestation.

Posted by:Jonny W on May 16, 2007 11:16 PM

Agreed. This looks really nice and is fun to play once you figure out whats going on. However the message is a bit abstract. They're saying its a BAD move that you didn't kill all the tress?

Posted by:Craig on May 17, 2007 12:51 PM

This banner made me play at work for several times and I finally cracked it! It's an addictive game. The message is pretty clear to me.

Posted by:Ben on May 24, 2007 12:29 AM

It may not be obvious for everyone, but at Brazil this puzzle is very popular. Everybody knows what to do. Great job!

Posted by:Jeny on December 14, 2007 6:52 AM

blog comments powered by Disqus