August 2, 2007
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An exploratory product branding piece from Target's proprietary food line—I like that the silo is a popcorn container.
Art Director: Jason Culbertson
Copywriter: Joel Bloom

me no likey

Posted by: on August 3, 2007 2:42 AM

a typical online ad that people think is good because it is illustrated nicely and is a bit interactive.
but look at the idea?

we really need to get past this as an industry.

Posted by:dave on August 4, 2007 5:38 AM

Yeah I agree - its just a bunch of nicely Illustrated fluff. Wheres the idea?

Posted by:chris on August 8, 2007 3:05 PM

I really like this banner. Concept aside it's a decent experience and the exploration feels natural (except for the scary unnamed black things that I later found were corn chips).

If the complaint is no concept I'd argue that it's not the banner's brunt to bear, but the whole of the campaign.

Posted by:Pace on August 9, 2007 7:45 AM

the concept is to focus in on ingredients obviously...and for me that works...everyone knows what tea is, but flowers in tea...that's the point.

Posted by:jason s. on August 15, 2007 4:46 AM

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