An exploratory product branding piece from Target's proprietary food lineâ€â€I like that the silo is a popcorn container.
Credits:
Art Director: Jason Culbertson
Copywriter: Joel Bloom
me no likey
Posted by: on August 3, 2007 2:42 AM
a typical online ad that people think is good because it is illustrated nicely and is a bit interactive.
but look at the idea?
we really need to get past this as an industry.
Posted by:dave on August 4, 2007 5:38 AM
Yeah I agree - its just a bunch of nicely Illustrated fluff. Wheres the idea?
Posted by:chris on August 8, 2007 3:05 PM
I really like this banner. Concept aside it's a decent experience and the exploration feels natural (except for the scary unnamed black things that I later found were corn chips).
If the complaint is no concept I'd argue that it's not the banner's brunt to bear, but the whole of the campaign.
Posted by:Pace on August 9, 2007 7:45 AM
the concept is to focus in on ingredients obviously...and for me that works...everyone knows what tea is, but flowers in tea...that's the point.
me no likey
Posted by: on August 3, 2007 2:42 AM
a typical online ad that people think is good because it is illustrated nicely and is a bit interactive.
but look at the idea?
we really need to get past this as an industry.
Posted by:dave on August 4, 2007 5:38 AM
Yeah I agree - its just a bunch of nicely Illustrated fluff. Wheres the idea?
Posted by:chris on August 8, 2007 3:05 PM
I really like this banner. Concept aside it's a decent experience and the exploration feels natural (except for the scary unnamed black things that I later found were corn chips).
If the complaint is no concept I'd argue that it's not the banner's brunt to bear, but the whole of the campaign.
Posted by:Pace on August 9, 2007 7:45 AM
the concept is to focus in on ingredients obviously...and for me that works...everyone knows what tea is, but flowers in tea...that's the point.
Posted by:jason s. on August 15, 2007 4:46 AM
