Banner Blog: Where banners click
We're looking for a sponsor or advertisers
AboutIndustry NewsSubmitArchives and RSSSubscribeContactFollow us on TwitterJoin us on Facebook
August 2, 2007
Previous Banner Next Banner
Previous Banner Next Banner
An exploratory product branding piece from Target's proprietary food line—I like that the silo is a popcorn container.
Art Director: Jason Culbertson
Copywriter: Joel Bloom

me no likey

Posted by: on August 3, 2007 2:42 AM

a typical online ad that people think is good because it is illustrated nicely and is a bit interactive.
but look at the idea?

we really need to get past this as an industry.

Posted by:dave on August 4, 2007 5:38 AM

Yeah I agree - its just a bunch of nicely Illustrated fluff. Wheres the idea?

Posted by:chris on August 8, 2007 3:05 PM

I really like this banner. Concept aside it's a decent experience and the exploration feels natural (except for the scary unnamed black things that I later found were corn chips).

If the complaint is no concept I'd argue that it's not the banner's brunt to bear, but the whole of the campaign.

Posted by:Pace on August 9, 2007 7:45 AM

the concept is to focus in on ingredients obviously...and for me that works...everyone knows what tea is, but flowers in tea...that's the point.

Posted by:jason s. on August 15, 2007 4:46 AM

blog comments powered by Disqus