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15 comments
August 2, 2007
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What Saul Bass would have done when he got no assets and a 30k file size?

He might have at least put an idea into it.
Why would you put this thing on here?

Posted by: on August 4, 2007 4:08 AM

he would of got a decent copywriter to write something vaguely interesting first. that costs you no file size whatsoever. terrible.

Posted by:bedwood on August 4, 2007 5:40 AM

Wow so harsh. I posted this as I thought it stood out from the usual y game banners I've seen (animated box art) and was also 30k. Copy aside it's quite eye catching and dynamic.

Posted by:Ashley on August 4, 2007 12:42 PM

I agree Ash, different, unusual, eye catching.
I think it should be mandatory for punters to have a link to their portfolio when they bash others designs/animations.
PS. I didn't do this.

Posted by:Simon on August 6, 2007 3:09 PM

very nice execution.

Posted by:caapirighter on August 6, 2007 3:59 PM

Has anyone noticed that those who usually 'bash' the creative never leave a linked name...

Posted by:purplesimon on August 6, 2007 11:02 PM

I agree - though the "unknown" agency might also be implying something, perhaps?

Posted by:mark on August 7, 2007 1:23 AM

sorry, I hate anonymous comments as well, i did put my real name to it.
however my portfolio is here: www.leanmeanfightingmachine.co.uk

say what you like. I shall check out all your work as well.

I still stick by what i said about this ad though, yes animation is nice and i would happily take on someone who can craft like this. but as an ad it says nothing new and says that in an uninteresting way. For me its the big problem with online advertising, there are many brilliant designers and programmers but not enough great writers. And they are very different skills.

Posted by:bedwood on August 7, 2007 5:17 AM

This banner is a part of a campaign for the launch of KahRaShin.com, done here at Wieden+Kennedy Amsterdam

Check it out here:
https://www.wkamst.nl/interactive/festivals/kahrashin/cannes.html

Posted by:Joakim Borgström on August 8, 2007 10:52 PM

hello joakim,

I really like this campaign, but it is a whole different kettle of fish, has a big idea, good art direction and many formats. The above ad on bannerblog doesn't seem to come from the same bag?
How did this ad come to represent this campaign? I'd ditch it come award time!

dave.

Posted by:bedwood on August 9, 2007 4:45 PM

Regarding the bashing, which is wrong; there is never a BAD idea - if you are a creative professional - but there seem to be always the same agencies posting, who reviews the banners, I know for a fact of numerous submissions and the same shops get featured.

Not saying that all posts are worthy but a lot of work in markets other than US and europe have good work,China, Japan let;s not even go to Hispanic.

Think 'bout that

Posted by:Tommy on August 10, 2007 4:15 AM

hey Bedwood,

those Kah Ra Shin banners are great. Why didn't they get submitted to us?

As for the "unknown"agency that's because I found this banner while looking at gaming sites. So I didn't know who did it.

Posted by:Ashley on August 10, 2007 9:51 PM

agree tommy, the more international representation the better. i for one would love to see more work form different markets.

and yes i agree mindless bashing is bad but I don't think this was mindless bashing, there were good reasons behind the criticisms. . I have had work on here dissected, and as long as the criticism has foundation and a good argument it is actually helpful. And in my opinion you are wrong, there are bad ideas. loads of them, and we should be harsh on them.

and as for the Kah ra Shin banners, ahsley I don't know why they weren't submitted to you, that is what baffled me. very good arent they.

Posted by:bedwood on August 12, 2007 5:45 AM

Its great execution and art direction for a 33k banner.

Posted by:Shine Raj on August 14, 2007 2:56 AM

For 33k, this banner certianly grabs attention - and at the end of the day thats what your looking for when people are slowly becoming numb to banners! Sure there is no substance - but watched the ad.

Posted by:Rent or Hire on April 22, 2008 3:59 PM


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