August 22, 2007
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A nice little ad for RAC. Click the close.

I assume that this overlays content in the large form, so a user would actually want to click close? If so, that's a great little ad.

If not... that's weird.

Posted by:Pace on August 23, 2007 7:11 AM

What a lovely idea, it plays with the user, and really understands what most feel about ads that interrupt you when you're online.

Posted by:kevin on August 24, 2007 10:58 AM

sort of reminds me of the ad that de-crushed the car when you typed in the insurers phone number, which I think had the edge. nice simple ad though, and some very fast clouds.

Posted by:bedwood on August 24, 2007 9:09 PM

Unfortunately, someone forgot the idea of usability. People click close for a reason, normally to get rid of irritating adverts, not to have to sit there and watch them.

Posted by:Lee on September 3, 2007 9:56 PM

While the ad was meant to look like a pop up, it was actually an expanded mpu that shrunk back into the standard mpu space when you hit close.

Posted by:Lisa on September 5, 2007 11:08 PM

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