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September 7, 2007
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While I like the use of the comma, I don't think this would work as a real banner (ie people interacting and then clicking through) the way it's presented here.

Still it's an interesting idea.

Why is it so slow? 99% of viewers will never know what was advertised here

Posted by:chimie on September 7, 2007 8:54 PM

Yeah I agree with Chimie, if you don't interact with it you wont get it. It should still animate out on its own if no interaction happens.

Posted by:chris on September 10, 2007 6:55 AM

I think this is a classic example of an agency thinking that people sit in front of their computer waiting for the next banner to interact with.

This would go unnoticed, and there's very little reward for the interaction (once you work out what to do, click? drag?)

Posted by:burrellcreekkid on September 10, 2007 4:59 PM

I love how simple this ad is but agree with the above statements that it's likely going wholly unnoticed. It's a simple fix tho - if the payoff came in the form of a RollOver instead of a click-drag... Or, in the case where the user wasn't so inclined to play with your ad at all, you could build a time-out into the ad that triggered the payoff after a certain amount of time.

One other thing. Other than being a "socially aware" online ad, who is it that's bringing this message to me?

Posted by:Phil Bonnel on September 10, 2007 11:32 PM

I was confused what to do as well, it was quite unclear that i should drag. I wonder what the interaction rates were on this one.

Posted by:Pace on September 11, 2007 3:31 AM

great idea but, bad execution.
poor art direction.
Could have executed keeping the common man in mind.

Posted by:Shine Raj on September 12, 2007 9:44 PM

Terrible execution... no cut-through at all... thanks for putting it up though - it serves as a good reminder for getting the basics right.

Posted by:Peter Huynh on September 14, 2007 2:13 PM

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