Once again another ad that demands user interaction with no automatic reveal. I do think the copy line works well with the mouse action you have to do to see it but it just takes to much time to do it.
Posted by:chris on September 25, 2007 6:40 AM
amazing, this is a smart idea!!!
thanks for sharing!
Posted by:Sergio on September 25, 2007 8:27 AM
They forgot to include the little man:
Posted by:Dave on September 25, 2007 11:13 AM
I think it's a great use of the medium. A bit harder than necessary but very strong.
Posted by:Scott Ex Rodgers on September 25, 2007 1:35 PM
Nice! But somehow unnecessarily slow. I mean after the first few minutes of interaction it would be much better the ad would clean itself automatically
Posted by:chimie on September 25, 2007 8:15 PM
It's tricky. I love the way the beans react, but it makes it difficult to see the branding.
An auto-reveal should be a publisher mandatory by now. Well, i guess they don't care if it's a picture of beans or an ad, but still.
Posted by:Pace on September 26, 2007 5:22 AM