15 comments
October 19, 2007
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This is one ad out of a small banner campaign we have just produced for the Swedish Post Office. By using interaction we reinforce what "logistics" is all about. Ill be posting the rest of the ads ASAP.

Hi hate to be that guy, but it's "you're", not "your".

God, I'm that guy...

Posted by:Phil on October 20, 2007 12:08 AM

You're = You are
Your = belongs to someone, you.
So, use your mouse. It's right, dude.

Posted by:Ricardo on October 20, 2007 12:25 AM

Phil is right-
He's not talking about "use your mouse".
After you play the game, it says "Looks like YOUR good at logistics"

Posted by: on October 20, 2007 3:12 AM

Phil is right-
He's not talking about "use your mouse".
After you play the game, it says "Looks like YOUR good at logistics"

Posted by:Robin on October 20, 2007 3:12 AM

Once again, somebody who can spell...thanks. It will be updated.

Posted by:Paul on October 20, 2007 5:22 AM

The idea is nice, but the art direction could be better.

Posted by:me on October 21, 2007 9:02 AM

ha ha there's a group on Facebook called 'people who don't know the difference between your and you're deserve to die'... as a member, I appreciate the importance of this discussion point... as do many many others! (probably all mostly anal-retentive copywriters as well)

Posted by: on October 22, 2007 9:57 PM

I'll jump on the bandwagon... "Its all about moving boxes!" should be "It's all about...".

...was this ad not actually about logistics and all about attracting grammar nazis?

Posted by:Pace on October 23, 2007 7:10 AM

This is what happens when you're that guy about these things. Starts all kinds of controversy...

And yeah, I was referring to the latter "your" - the wrong one.

It's a clever little ad though, which I neglected to mention before. Not amazing/blow your socks off/my god I need to play it again, but neat nonetheless, and well executed.

Posted by:Phil on October 25, 2007 2:28 AM

phil, if you look really closely, i think you'll find both are right. 'use your mouse' and 'it looks like you need some help with your logistics' are both grammatically correct

the ad's ok. would be nice to be told how many boxes you end up moving

Posted by:steve on October 25, 2007 9:39 PM

It is sew nice to sea the waves of harmoney. The true sence of the words ring clear through when you reed likeyedo. Life's little perk's are in how do you do it? I always make cough ee with a fabric filter this way the bubbles stay with in the top filter and the grounds never really get through only the true browning lick quid do get through two u!!! smell the brewing process of aroma coming through right back to you. Now what kind should i brew do you have a favorite or do you like variety like I do...

Posted by:ohknan on October 30, 2007 2:43 AM

Steve, Phil is referring to the copy which comes in when you actually DO manage to push in a little more boxes, the message there is, "Looks like YOUR good at logistics"...which is YOU+ARE,and not YOUR...so that's where the obvious typo is! :)
Come to think of it...the banner seems to work, when it comes to being talked about! Funny how a typo can make your banner the most talked about one!

Posted by:Abhijeet on November 1, 2007 4:40 PM

i really need to improve my box moving skills then as i didn't get to see the offending line of copy. in which case phil, i'm terribly sorry. this also demonstrates how dull this ad is as i had absolutely no desire to improve my aformentioned skills, or lack thereof

Posted by:steve on November 2, 2007 12:51 AM

i really need to improve my box moving skills then as i didn't get to see the offending line of copy. in which case phil, i'm terribly sorry. this also demonstrates how dull this ad is as i had absolutely no desire to improve my aformentioned skills, or lack thereof

Posted by:steve on November 2, 2007 12:54 AM

no. it makes perfect sense. instead of 'your bad' it's 'your good'...
who's good is it? yours... huh?

Posted by:f1point7 on November 5, 2007 3:09 PM


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