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9 comments
November 3, 2007
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A clean, tight and well done piece showing off the R8's sexy lines.

I love the art direction, the interactivity is solid, but for the life of me I can't get why they call it the slowest car they've ever built. Well, besides it being a line that'd actually spur me to interact if i found it in the wild.

Posted by:Pace on November 3, 2007 7:13 AM

yes it's clean and well put-together, but the rollover takes 20 seconds to appear!! as an average web user i'm going to be far too immersed in content or - gasp - off the page before i even see that i can interact with this.

Posted by:erik on November 3, 2007 8:02 AM

The tagline refers to the fact that it takes a long time to build, they can only make 25 a day. It's actually the fastest production car they've ever produced.

Posted by:Andrew Blakeley on November 3, 2007 8:41 PM

The tagline refers to the fact that it takes a long time to build, they can only make 25 a day. It's actually the fastest production car they've ever created.

Posted by:Andrew Blakeley on November 3, 2007 8:44 PM

Nice work.
Rollover showed up fine on my crappy 512 connection at home - get off the dial up, erik ;)

Posted by:Frank Beard on November 5, 2007 5:06 AM

I have had to build banners in the past ans always run into KB restrictions when I try and do anything with high quality raster images (not to mention ridiculous frame rate limitations). Am I missing something. I totally understand how to load outside resources into Flash, but I was under the impression that that was not allowed. Am I off? Like this banner for instance. Most placements would say a 728x90 needs to be around 30K if I am lucky. Please help me understand.

Posted by:Duke on November 6, 2007 3:01 AM

Duke: These ads were trafficked through Eyeblaster, and ran as a polite download. If you're using an ad server like EB, Tango Zebra etc. you can really push the filesize - up to 4.4MB in EB's case - not that I recommend you go quite that far ;)

Posted by:blunt on November 6, 2007 10:08 PM

I love this. Really shows off the car and is a great addition to the digital campaign for this car. The microsite is well worth a visit too: http://www.audi.co.uk/r8

Posted by:purplesimon on November 6, 2007 10:51 PM

Hmm. I just don't get much out of this. If they say it's the slowest car ever built they should pay that off in the ad or don't say it all. It could give people the wrong impression. And it took forever to load. While people who build banners might be impressed with the technology, I'm not sure the average viewer would be and the ad doesn't really have a message.

Posted by:monkey on November 29, 2007 11:09 AM


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