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6 comments
November 26, 2007
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My heads all about cars right now, so I'm continuing the theme with this little number.

It's the first comm in a 4 piece campaign highlighting the various features of the new Mondeo (nice car that) - I'll post the others as they appear.

Great idea with nice interaction
although it could have been much simple.

Posted by:Yossi Tzarfati on November 27, 2007 3:41 AM

would have been better if this haden't been already done before. ipod... comcast... etc. nice flash work though

Posted by:Ad Guy on November 27, 2007 6:49 AM

A visually stunning piece but are automatic headlights a huge selling feature on a car these days. Sorry for being a narc but where is the idea? The shadows are a nice touch.

Posted by:AndyC on November 27, 2007 2:09 PM

look at this site:
www.lagranevasion.es

Posted by:La Gran Evasión on November 27, 2007 9:21 PM

can someone tell me the relevance of the above comment? I smell a rat...

Posted by:tobie on November 28, 2007 11:17 AM

A greek banner with actually the same idea... "All the information you need now comes to light". The campaign is up and running for more than a month.

http://www.marketing-guide.gr/_banner_campaign/default.asp

Posted by:Kostas Panoulas on May 3, 2008 12:12 AM


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