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12 comments
December 12, 2007
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I love the effect I'm just confused what it's advertising.

Shortlist Cannes 2007

Very nice effect! But where's the call to action? I couldn't find a link or anything to convert. Right now it's just a gimmick.

Posted by:Nubloo on December 12, 2007 10:04 PM

Nice effect and good potential, but i played with it for more than a minute and nothing else really happens. Where's the branding? If i dont interact it should really resolve into a message of some sorts.

Posted by:erik on December 13, 2007 2:17 AM

I think it's for an advertising agency: http://www.africa-advertising.net/

I think. I certainly wouldn't ask them to produce any online campaigns based on this execution. As AShley says: nice effects, but little else.

Posted by:purplesimon on December 13, 2007 2:25 AM

shake harder! you'll see

Posted by:ds on December 13, 2007 2:32 AM

Yeah, I shook harder and it turns into a snake. But... where is the real message, I think that's what people are asking. No call to action and, although I can't be certain, no click-thru available.

Even if the last point is incorrect, would this make someone click to the site? And, if it's an ad agency, where would this be placed? Does it work in attracting new clients or employees? What was the original purpose of this banner?

So many questions and shaking harder doesn't answer them. :-)

Posted by:purplesimon on December 13, 2007 4:03 AM

What if transforming a stick into a snake was magic, like the creation process ?

Posted by:Ivan B on December 13, 2007 5:06 AM

Come on ! Give them a break , critics ! i think this is an extermely well executed banner. PERIOD. AND AFRICE ADVERTISING IS FAMOUS NOW !

Posted by:Deeapk1123 on December 13, 2007 4:57 PM

Sorry. Hate to disagree, but I'm siding with the critics on this one. I shake the pencil and I can see it "start" to resolve into a snake. But the minute I stop to read it and watch the animation, the snake changes back and the message goes away. They're 95% there. Just no follow through.

Posted by:ClarkKent on December 13, 2007 5:49 PM

Deeeapk1123. If you're going to shout, make sure you've got something worth shouting about. :-)

Posted by:purplesimon on December 13, 2007 8:48 PM

It's an ad agency called Africa, and they hunt ideas in the simplest places - like a pencil. What's so difficult to get?

Posted by:Dudster on December 13, 2007 11:14 PM

the motion / interaction is great, what lets this idea down is the 'get' of the company name is to fleeting in nature, if it were persistent after the shake it might feel better.

Also needs to resolve the CTA.

Posted by:ross on December 14, 2007 5:23 AM

It really belongs to brazilian agency Africa
http://www.africa.com.br

Posted by:Elvis on January 7, 2008 3:43 AM


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