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10 comments
December 19, 2007
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I love the idea of this. I'm not sure if it sounds enough like the http://www.youtube.com/watch?v=ts9r0QHuFHw">New Order track to make it work though. Thoughts?

the idea is good, but the rhythm is completely wrong. And I love this song! So it made me feel bad.

Posted by:phil on December 19, 2007 12:11 PM

I'm was and still am a fan of New Order, kinda showing my age a little. If they were trying to get the beat from Blue Monday - they really got it wrong.

Nice idea though. It'd be quite easy to take this on further and hit a button to randomly change the song and try and guess where the beat is from.

Posted by:DrJones on December 19, 2007 1:14 PM

If this car has reinforced suspension, why does going over bumps cause the beats? Shouldn't the ad be showing a consistent soundtrack despite the car going over bumps?

Posted by:Ray on December 19, 2007 2:15 PM

Well that's the idea at least Ray. It's meant to sound like a classic electro song by New Order.

Posted by:Pete on December 19, 2007 4:17 PM

I didn't get the song at all. The car just bumps over the rocks and nothing else happens. It's vers hard to get IMHO.

Posted by:Nubloo on December 19, 2007 11:38 PM

Well, the idea is good but it doesn't show the benefit. All the contrary, it seems to me as if you have this car you won't be able to listen to your music.

Posted by:Flávia on December 20, 2007 2:16 AM

That's terrible! A crap reproduction of a great song coupled with a product demonstration that this car rattles like mad on bumpy roads. Skewed thinking. Apologies I can't be more positive, but it seems like it's using technology for the sake of it.

Posted by:mistermoog on December 20, 2007 4:17 AM

i keep waiting for another beat to kick in.

I agree that the beats a little off and wouldn't the car be silent? A noisy car isn't that good.

That said I like the concept it just needed a few more days to get it right.

Posted by:Ashley on December 21, 2007 2:43 AM

WTF!!! Am i the only one who thinks this is useless? most people dont have sound...hmmm

Posted by: on January 2, 2008 5:46 PM

Oh dear what a disaster! could this be any more wrong?

Posted by:Mark on January 8, 2008 5:01 AM


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