December 5, 2007
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Nice bit of animation physics in this ad.

Yeah, can see how a user would interact without realising and then be given the product benefit in a simple execution. Good work.

Posted by:purplesimon on December 5, 2007 10:11 PM

It seems to be a bit annoying when you can't login because of the layer...

Posted by:chimie on December 5, 2007 10:46 PM

@ Chimie
I hope you're being sarcastic

Posted by:purplesimon on December 6, 2007 3:45 AM

Can someone tell me how this works? Why can it run before I even roll over the ad? Is there a hidden overlay?

Posted by:Lisa on December 7, 2007 4:03 AM

No, I think this ad really made it hard for people to use the site they visited (you go to a free SMS site to send free SMS’ so you login first). The flash layer used here makes it impossible to login - not just here in the presentation but on the real page as well. Hence this is without doubt an ad people will notice, but I am also sure they will hate it even if it's a nice one.
User friendliness should be the first criteria.

In case it used some other technology, I apologize.

Posted by:chimie on December 7, 2007 11:05 PM

I see what you're saying. I thought you meant you couldn't log in here!

Now that you've explained I completely understand and in that case the development of this ad lets it down.

Posted by:purplesimon on December 11, 2007 9:03 PM

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