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January 16, 2008
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This bear creeps me out. Nice interaction though. I also love the idea of them pitching this to Snuggle: "Ok, we're going to throw the little bear off a really high cliff..."

thought that was Bungle from Rainbow!

Posted by:Martyn Gooding on January 16, 2008 8:55 PM

Snuggle is not P&G. please update

Posted by: on January 18, 2008 1:19 AM

We released a shockingly similar concept about 6 months ago for Teddy Grahams. This ad is way too close to ours, a bear falling, does tricks on the way down, lands, you get a score. I think we did a better job on ours.

Posted by:ryan on January 18, 2008 8:19 AM

Hey Ryan

send us a copy of your ad and we'll post it up.


Posted by:Ashley on January 18, 2008 10:56 PM

I made this. Quite a surprise to find it here (been a reader for a while) The agency where I made this is Lowe NY

Posted by:Chateau on January 30, 2008 7:34 AM

We were always creeped out by Snuggles the Bear in his earliest commercial appearance -- climbing up from behind towels, peering into the kid's crib, giggling and saying "wheee!!!" -- to the extent we dubbed him the Anti-Christ. (College kids, go figure.)

As a result, I was saddened that I couldn't make Snuggles do weird flips, crash into the side, miss the towels at the bottom, etc. Guess that wouldn't have fit with the branding of the fabric softener, though. Pity.

Posted by:Jim on April 22, 2008 7:22 AM

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