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January 14, 2008
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We created this ad for the launch of the new SmartCatch software (An automatic CCTV surveillance system). This banner illustrates human failure factor within CCTV surveillance systems. You need to have a web cam, to get the best effect from this ad.


Posted by:Buddy on January 14, 2008 11:12 PM

Thats very constructive Buddy?

Posted by:paul on January 15, 2008 12:54 AM

I hope it didn't go live with the line "Can you find identify them?". Ouch.

Posted by:Paolo on January 15, 2008 1:08 AM

Bad copy. It's like it was translated from another language.

Posted by:Jessie on January 15, 2008 1:11 AM

Just noticed this, thanks guys!

Posted by:paul on January 15, 2008 1:56 AM

"You need to have a web cam, to get the best effect from this ad." Surely the best effect is enlighten the viewer about the product enough to make them want to click on the banner.

I tried to 'click here' but nothing happened.

Personally I stand by what I said before about using flash technology like the micro phone or webcam in banner spaces. Its just so wrong for the medium, it requires a lot of faffing around to get them working and your general web viewing public wont get it or just wont care enough.

Good banners are simple banners.

Posted by:DrJones on January 15, 2008 7:54 AM

I actually thought "Can you find identify them?" was done purposely to illustrate the 'user-error!' 'Click here' doesn't do anything (again, thought it was meant to illustrate 'user-error' in a way that escapes me), and this ad doesn't do anything for me since I don't have a webcam.

Posted by:Ray on January 15, 2008 2:16 PM

So what does it do if you have a webcam? Can you please describe?

Posted by:Panos on January 15, 2008 11:06 PM

I have a web cam and it didn't do anything

Posted by:Joe on January 16, 2008 2:46 AM

The ad will take a snap-shot of you, using your web-cam.

Posted by:paul on January 16, 2008 2:58 AM

Okay, so now that we know what it does (takes a photo of you with a webcam) but unless I work as a CCTV operator, I'm not a weakness of this system.

Falls over at first hurdle for me and wrong use of the technology - people use webcams for a lot of things, but I'm not aware browsing sites is one of them - or is that this idea was conceived on a Mac laptop, so they have them built-in?

Posted by:purplesimon on January 16, 2008 5:33 AM

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