February 20, 2008
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Here's a great twist on the old "Boss Button" which is being served on College Humor video section right now.


When you click the button you get this instant pop over. This is actually a custom build for College Humor as it pops a layer over the page rather than a new window.


I love it almost as much as I love the video of this paper plane flight. It's very "American Beauty".

Thanks Ask a Copywriter for the tip.
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Another great example of thinking outside the box when it comes to banners. If you thought that was clever you'll really like this one from Norway.

Did anyone else see the terrible parking attempt near the end of the paper plane flight? Watch the BMW(?) try to reverse park. Hopeless.

Posted by:purplesimon on February 20, 2008 12:22 AM

A brilliant idea, but, I'm sorry to say should have been rejected (or is a scam ad that was running for just a few times maybe).

People who have no boss behind won't click on it (because you expect the usual XLS sheet or graphic), and they are like 99.9% of the audience so it's just waste of money. Actually in "boss trouble" a Ctrl+Tab that can be used everywhere is much evident than searching for a possible panic button.

Some curious people with a lot of free time will still click on it but they will be almost surely students, considering the media.

Advertisements should be innovative AND effective as well.

Posted by:chimie on February 27, 2008 9:35 PM

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