February 8, 2008
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This ad is a part of a new campaign Swedish Armed Forces "officer recruitment campaign" which can be viewed here.

I've never refreshed my browser so many times to interact with one banner!

Posted by:The Merry Imp on February 9, 2008 7:48 AM

Tight. Those military recruitment ads are always above average.

Posted by:Pete on February 9, 2008 11:31 PM

amazing, but the thing I created the puzzle and it was correct and yet the counter kept running, but anyway interesting indeed.

Posted by:Samer Marzouq on February 10, 2008 12:31 AM

Nice idea, well executed. Wondered if I really had solved it the percentage quicker that it gave me or whether it's the same for everyone?

Posted by:purplesimon on February 10, 2008 12:44 AM

I love this one. Straight to the point, relevant and a good challange. Spent a lot of time with it when it ran live.

Posted by:Robert German - Goss on February 10, 2008 3:17 AM

nice I got 515 quicker is it the same for everyone?

Posted by:scott on February 20, 2008 8:37 AM

I got 88% quicker, so I think it changes? Nice ad though :-)

Posted by:manda on March 10, 2008 9:37 AM

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