No call to interact.
Didn't think it was all that for art direction and the take out doesn't mean much to anyone not au fait with the quattro system for Audi.
And is snow an obstacle? Really?
There may be joy in every obstacle but not every banner. Not for me, anyway.
Posted by:purplesimon on March 4, 2008 3:03 AM
I like it. It's simple, it calls users' attention and gets to the point instead being overly complex as so many interactive banners are for the sake of creatitity. On the line, it expresses pretty well what quattro is all about, about having fun when it apparently it should be difficult to drive.
Posted by:Andre on March 5, 2008 12:06 AM
I'm a fan. It actually made me ponder if you always need a call to action, and whether in the future they will become less. I think it's good to get people's curiosity going. Perhaps it's not the perfect solution but it's definitely not terrible.
And it's a nice simple, yet claim-able, message. Of course snow is an obstacle when you're in a car! Anyone who has ever had to use chains or get a pile of snow off their windscreen knows that - surely?
Posted by:everyonesacritic on March 5, 2008 4:35 AM
"And the winner for best weather effects in a banner goes to......"
www.pixelfumes.com for actually creating the snow class.
I didnt realise that sticking a logo on someone elses code constituted an online placement these days.
Posted by:Marc on March 5, 2008 9:21 AM
Lovely, simple and beautiful.
Posted by:tobie on March 5, 2008 11:04 AM
A good banner, advertisement, message, etc. does not need a call to action. Succeed in getting their attention and desire, and it will be clicked.
Posted by:BlueBrat on March 5, 2008 1:29 PM
The flash animator did publish the code on line so did the designer ask permission?
Posted by:joem on March 5, 2008 11:20 PM
>: It does pal, it does... but the code is modified so it's not strictly a copy by the way
Posted by:just_me on March 6, 2008 4:56 AM
The best weather effects are found in glue London's Royal Marines campaign i think..
Posted by:mark on March 12, 2008 9:49 PM
Simplycity: a beautiful idea and a direct message.
Really nice work for 20ks
Posted by:avenger on March 15, 2008 7:53 AM
Posted by:carlos Valles on March 19, 2008 10:49 AM
Nice concept platform. Beautiful execution.
Posted by:framerate on April 16, 2008 10:54 AM
Love the banner effects, draws instant attention even if its not so "click me now dam it" like some creatives & clients want these days...
Posted by:Rent or Hire on June 20, 2008 4:17 PM