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March 10, 2008
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A $5 milkshake I can understand but $5 for a cup of lemonade! Also I've never seen a 728 expander that expands both up and down. Those crazy Canadians!

Nice execution, the motion is clean. Prices don't mather in fact, it mean that the lemonade seller don't even know how to sell his product ... too expensive and not so good. I like the idea for a governement banner !

Posted by:Josh on March 10, 2008 7:29 AM

That's completely random. Are there many lemonade sellers in Canada?

Posted by:Andy P on March 10, 2008 11:55 AM

It says Click to try, but doesn't give users any interaction beyond clicking and watching the video play out ... so while I liked the art direction in the first frame with the CTA, the rest of the ad kinda fell flat for me.

Posted by:Ray on March 10, 2008 6:33 PM

I also doubt that users will click on this banner 3 times .

Posted by:Marjorie on March 11, 2008 12:45 AM

I think users would click three times, they wouldn't leave without getting a payoff to the story.

Not a bad ad but wouldn't it have some problems on sites that have their banner space near the top of the page with that two-way expansion?

Posted by:Chris on March 13, 2008 4:56 AM

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