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8 comments
March 5, 2008
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A nice idea, its a shame they did not work on the the small details; eye animation and maybe a smile at the end of the ad would have strengthened the idea somewhat, however the ad still has impact. Translation: Help us put a stop to street violence!

good work!

Posted by:viresh on March 6, 2008 12:35 AM

That's a mighty long time until a reveal. The animation was slow and subtle enough that I wasn't even sure I was doing anything. I (and by me, I mean the ad) could have done with an autoplay, too.

Also, it's VERY close to this ad, which I thought had a fantastic execution:
http://www.bannerblog.com.au/2006/07/bruises.php

Posted by:Pace on March 6, 2008 3:31 AM

I'm guessing media placement made this have more impact (no pun intended), but overall it gets a point across about violence well. Not speaking Swedish means I didn't get the minutiae of the overall campaign, but it works.

Posted by:purplesimon on March 6, 2008 3:47 AM

Nice. I think a CTA might be needed, and the hand cursor doesn't do anything for me. A different icon might be more indicative of what I should be doing.

Posted by:Ray on March 6, 2008 5:50 PM

I didn't know what to do! It did get my attention though. Shame...
Details are everything... it's so important to retain objectivity and put yourself in the shoes of your audience.

Posted by:everyonesacritic on March 6, 2008 11:57 PM

A CTA or autoplau would of helped. I didn't know I could click and drag to make the bruises clear up until I read the above comments about a reveal.

Posted by:Marjorie on March 7, 2008 7:08 AM

I like how when you roll off the ad she reverts back to being bruised, as if by ignoring the ad you are ignoring the issue...

Posted by:dstryr on March 12, 2008 2:26 PM

its a shame this is not video as the effect would have been much more powerful and real!

Posted by:mark on March 12, 2008 9:55 PM


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