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April 15, 2008
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"The new home insurance from VrijVerzekerd offers the all-risk coverage. All-risk means that the insurance covers any damages to your property, except for those specifically excluded. The banner draws attention to this extended coverage, illustrating that VrijVerzekerd protects your home from any natural (and unnatural) disasters. And that online insurance can be simple and fun."

For me I love that the elephants have wings an fly off!.

was funny for the first five secs, but i would have added some more "incredible" stuff, like a snake using rocket thrusters or i dunnow...:)

at this version after 5 secs it gets just boring...

Posted by:moses on April 16, 2008 6:54 PM

Even without interaction (losing on purpose) it takes a VERY long time to get to the reveal. In the wild I'd have been gone long before the message ever arrived. Fun concept, though.

Posted by:Pace on April 17, 2008 5:01 AM

Falling elephants reminded me of the fact that I do only need insurance for real risks. Or is the message here: we insure everything, even elephants falling on your roof?
I admire the creative effort, but regret the neglect of strategic thinking.

Posted by:DJ Klanker on April 19, 2008 2:01 AM

Unexpected humor, memorable, and somehow I played it twice, which is more than what you come to expect from day-to-day online advertising. And honestly the pause didn't bug me because it plays into the message. Well done.

Posted by:Joe on April 23, 2008 9:04 PM

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