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April 13, 2008
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I believe this was part of the same campaign as this previous one.

Very nice ad with a good content packed in a non-expandable format. My issues are:

1) the lack of call to action to CLICK (just saying INTeractive isn't enough for me) - adding a play button or something of the like on the mouseover state and/or including a 1-2 second clip loop would have worked nicely
2) the poor video quality - with such great imagery in the scenes the concept comes out poorly
3) not stopping the video in the banner upon clickthrough, this is a terrible user-experience when the user decides to actually clickthrough for more information, but has two audio tracks competing for their attention
4) there is no way to get back to the other videos after the video has resolved

Posted by:Ryan on April 15, 2008 3:55 AM

I love the amount I can explore in how quickly it loaded. Nicely done!

Posted by:Pace on April 15, 2008 4:01 AM


i agree with you about the missing call2action, but about your 4th point not: u can get back to the vids by closing using the "x" at the top right corner ;)

and i really don't mind the poor video quality, because this way it loads much faster

i also don't really get your third issue: u can stop and mute the vid if you had enough (and yeah, the western music had to be muted, as it pissed me really off:D )

Posted by:moses on April 16, 2008 7:05 PM

@ryan You can keep looking. You can either hit the X to close it, or click "Keep Looking" at the bottom of the ad to view the other videos. I don't know why they made the X disappear. Bad usability.

Love the banner overall, though.

Posted by:littletinyfish on April 17, 2008 7:19 AM

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