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12 comments
April 23, 2008
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This could have so easily been a play button but instead they have used a nice mechanic to get the idea across and have more interaction with the video

Ha I like it!

Posted by:Ash on April 23, 2008 11:05 PM

love it

Posted by:steve on April 24, 2008 1:48 AM

I like it.

Posted by:Mike on April 24, 2008 9:19 AM

brilliant. so simple and if i knew what an oversised double tubed bottom bracket was i might be even more impressed!

Posted by:erik on April 24, 2008 11:09 AM

Great interaction. Woulda been nice to have clearer video, and a explanation as to why the oversized double tube thingamajig helps me power through stuff.

Posted by:Pete on April 24, 2008 4:34 PM

What I want to know most is: where is that trail?!

Posted by:Pace on April 25, 2008 2:05 AM

Wild!

Posted by:Wolo on April 25, 2008 4:45 PM

While this is a great concept, it should have been fully fleshed out. Why not make it possible to rewind the video by pedaling backwards, or make the speed of the pedaling change the speed of the video?

Posted by:Bjorn Borstelmann on April 25, 2008 5:33 PM

Spot F*cking on! Love this banner. It's simple. And it's addictive. The one bummer is that the video actually has to end. I want to keep cranking (pedaling) as fast as I can to pass the lead guy. Nice! Nice! Nice!

Posted by:dugange on April 28, 2008 5:30 AM

Really cool idea. But that video has been on youtube for at least 2 years...

Posted by:Caca on April 28, 2008 9:19 AM

Caca, then you won't mind linking it and telling me where the trail is?

Posted by:Pace on April 29, 2008 6:20 AM

WON BRONZE LION 2008 IN CANNES!! CONGRATULATIONS!

Posted by:Champ on July 17, 2008 1:45 AM


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