PV3D looks so sexy when done like this. It doesn't detract it adds. I really like this campaign and the microsite also produced. Solid would be a word I'd use to describe it. The banners compliment the site perfectly rather than being a scaled down hack.
And to the importance of picking the right "talent" Joshua Davies is a great choice. Put him in the I'm a Mac ads kicking the Mac's ass with a skateboard.
