A campaign made up of interactive banners which players can use to race realtime against other players on five different websites. It is being hailed as "the first of its kind".
When I first read the press release about this, it was accompanied by stills which I had hoped showed a "real 3D" interface like PaperVision. It appears that the game is, in reality, made up from a series of video clips which respond to how quickly you react to the commands.
I know it's not fair to judge a banner against one I had in my head, but I couldn't help but feel a little bit disappointed when I found out it wasn't a fully interactive racing game.