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February 12, 2010
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Another scroll-to-reveal banner like this one.

Translation:
What are you doing, while the world is starving?
Become a volunteer on Sunday 7 March
2 hours means food for a week for 339 people
Sign up here

I can imagine a whole suite of these working well if the media was relevant (i.e. sites for people who like using hammers a lot) but if this was the only execution in the campaign then a hammer seems a bit niche to have wide appeal.