I now have 3 "Better" songs stuck in my head! Argh! I thought they would have tapped Better by the Propellerheads
Also this reminded me of the old "Things get better when you say Yes campaign from Virign back in 2006. Especially this execution of "The Man".
With all of these executions you can argue that no one will click the banner in the first place, even if that happens at least this banner gets it's message across in the first frame.