I would comment but I feel the press release says it all.
"What's happening in technology, entertainment and advertising is very exciting right now. We knew we had to find a way to allow consumers and advertisers to experience the next generation of rich media," said Mike Molnar, Managing Partner, Glow Interactive. "We created a concept that really utilizes the features of innovative devices and pulled together our dream team in EyeWonder, Ignited and The New York Times to deliver the first engaging, expandable interactive advertisement for Syfy and its fans who are iPad and iPhone users."
Honestly: I think it's all time we calmed the F*** down about HTML5.