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March 27, 2011
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No mention of how many fans changed their profile but enough for a nifty case study video. The amount of work involved to enter reminds me of that open letter to advertising but that said the end result is fun.

Facebook also shut this down. Facebook seem to be acting like an overlay protective father for their platform to the point of sucking the fun out. Unlike Google who celebrate the creative uses of their platform Facebook want to punish.