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March 27, 2011
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Description below from the case study overview page. Another nice way to re-use the banner space. We saw the Banner + Aid campaign earlier convert any banner into a donation space.

Stadsmissionen's work for the homeless of Stockholm is dependent on donations. One of the organization's main challenges is getting its message out - without media spending.

With the campaign "Homeless Banners", we want to inspire large and small blogs and sites to give shelter to a banner from Stadsmissionen. On the campaign site, you can download banners in any format you like and put on your site. Over time, the banner will develop a warmer color the longer you host it, and the more people that click on it. The banner will also display your site's name and how long you've been hosting it. Clicking on a banner leads to the donation page on

On the campaign site, there is also a top list, ranking participating sites by highest number of clicks and longest period of hosting time.