Banner Blog: Where banners click
We're looking for a sponsor or advertisers
AboutIndustry NewsSubmitArchives and RSSSubscribeContactFollow us on TwitterJoin us on Facebook
March 10, 2012
Previous Banner Next Banner
Previous Banner Next Banner
Pitch below from the agency. Brazilian airline company GOL created an online campaign to make its Facebook page jump from 12k fans to over 200k in less than three days – becoming number 1 in the category. During the Valentines’ weekend a series of images containing empty seats were uploaded on the company’s wall, without warning. The first users to see the images and comment the seat numbers won a pair of return tickets to any of GOL’s destinations.

Our take Facebook don't technically allow this via their terms as part of a promotion but.... Facebook's policy is strict and there to stop spammers. However I dont feel this is spamming, it's a creative way to use their platform. And I hope Facebook loosen up a little and stop being so strict.

Also Facebook now don't require you to "like" before you can comment so there is no reason for a prize pig to actually like your page

Note: Gol did receive a warning in this case but the page (check out that crazy long URL) has continued onto 600,000+ fans with some great engagement.