April 9, 2012
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I am so surprised that many in the Gulf did not know about the championship!

There's a demo here but the use of flash, the fact its on a registration page and on gaming sites makes me feel this may have been manufactured for awards.

That said it's definitely another one where the media placement is the key to the idea. It's interesting but for this target I doubt many hardcore Scrabble players frequent video game sites (I have no research to back this up though)

I will have to do an update to this article on 12 media buys creatives will love.