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June 30, 2012
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This picked up two Lions at this years Cannes (Cyber and Outdoor) and it stood out for me as a great solution to their awareness and sales problem, plus looked like a lot of fun. It was also risky in putting the majority of the budget into the build rather than the promotion of it but it seems to have paid off. Great work again by Clems in NZ who keep pumping out the amazing work.

The full case study video is here with the official website here.

The only negative part is that it was open for just 3 weeks which seems like a waste in the long run and back to the "campaign" thinking we're all trying to break of. But that's my view without knowing the logistics on what it takes to manage a skate park.

There's a few consumer videos of people at the park too which is good to see and I would imagine even more if it stayed open longer.