Check out the official site which is presented well in th case study as it's actually quite boring to interact with. What really what made me like this was the letterpress art and I guess the seductive case study, who can resist the charm that the campaign is being into an off Broadway play.
The Village Voice: New York Writes Itself
Plus a short film around the "New York Types" campaign. Quite nice
A what looks to be a regular series "The Chairman" that spun out of this campaign.