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June 30, 2012
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Plus a short film around the "New York Types" campaign. Quite nice

A what looks to be a regular series "The Chairman" that spun out of this campaign.
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Another Cannes winner (Gold for Branded content) I enjoyed. It's a modern social based "mmmmm Skyscraper I love You" design in which Tomato captured sounds of NY and then visually represented them with type.

Check out the official site which is presented well in th case study as it's actually quite boring to interact with. What really what made me like this was the letterpress art and I guess the seductive case study, who can resist the charm that the campaign is being into an off Broadway play.